You want to have a better understanding of your image, determine its coherence and continuity for your communication ?
You want to invest new markets and territories, mastering the adequacies offer-needs of your activities, you diversify, in France, in other countries ?
You need to appreciate another reality of your competitors and exploit the opportunities associated with their competitive typologies ?
You are simply looking for prospective studies capable of durably anticipate major trends that will guide the activities of the future ?